IT’S TIME TO REACH FOR RIBERA DEL DUERO
Are you an independent wine merchant? Then why not invite your customers to come and explore one of the world’s most exciting wine regions this April?
Following the success of the 2023 campaign, we’re back this April, inviting independent wine merchants across the UK to celebrate some of Spain’s most applauded wines by taking part in the third annual 'Reach for Ribera del Duero' promotion.
Described as “one of the most exciting wine regions in the world” by Tim Atkin MW, Ribera del Duero wines are becoming increasingly sought after by discerning consumers who are looking for something exceptional. This promotion is the perfect opportunity to put them front and centre.
About Reach for Ribera del Duero
1. It is completely free to take part. In fact, we’ll pay you £250, but spaces are limited so register your interest as soon as you can
2. We’ll provide you with an attractive merchandising pack to decorate your shop, educate your consumers and use as competition prizes or rewards
3. Instagram, Facebook or X? We’ll make sure that you have all the digital assets you need to bring your activity to life online
4. In return you'll deliver an engaging in-store promotion, amplified through social media and digital customer communications (such newsletters and emailers)
Participation Criteria
1. You must be an independent wine store in the UK and list a minimum of three Ribera del Duero wines in-store or online
2. You must deliver an engaging in-store promotion, supported on online via social media and customer communications, using items from the visibility pack that we will provide you with
3. Engage consumers and encourage them to explore the different Ribera del Duero styles
4. Participants must run the promotion for a minimum of two weeks in April 2024
Please note that if you have more than one store, you will need to register each one separately to receive merchandise packs and payments for each store. Although not compulsory, we would encourage you to host tastings as it’s a great way to interact with customers and teach them about the region?
For any questions, please contact Cathy at rdd@cubecom.co.uk
*** DUE TO VERY HIGH DEMAND, WE ARE NOW OVER-SUBSCRIBED AND ARE NO LONGER ACCEPTING APPLICATIONS FOR 2024 ***
