Samvirke is a consumer magazine for the members of COOP and is the biggest magazine in Denmark with more than 1 mio. readers. 

During fall three articles and one contest was published in the magazine. The contest had the purpose of expanding the knowledge about Ribera del Duero among consumers. 29.887 people participated in the contest and 10 happy winners was found. 

The articles contain information about the region and the wines as well as suggestions to food matches. The content received a great response and was widely shared on social media.