In the beginning of 2023, Ribera del Duero got its own Danish Instagram page, which now has more than 800 followers.

The goal was to improve brand image and knowledge of Ribera del Duero wines towards Danish consumers through social media.

This was made possible by having an owned platform, where Ribera del Duero can engage and communicate directly with the Danish target group and inspire through text, videos, and photos.

Here they share recipes made in collaboration with chefs, that pair exquisitely with Ribera del Duero Wines, facts about the Ribera del Duero wines and region, travel inspiration and events.

Follow Ribera del Dureo on: https://www.instagram.com/riberadelduerodk/