Ribera del Duero has, in collaboration with N365, created a micro website where they share articles about Ribera del Duero wines and the region, as well as recipes for foods that go well with Ribera del Duero red wines. In total, 7 articles were published and in addition, posts with a link to the articles were presented on Facebook and Instagram, which created more traffic to the micro website.

The goal was to engage viewers on social media and create brand awareness for the wines from Ribera del Duero. Furthermore, they wanted to inspire a relevant audience to become curious and explore Ribera del Duero’s universe through articles and ads that were published online.

As a result of the campaign, Ribera del Duero got 44,547 unique readers on the micro site and +1,6 million views on Meta. In addition, they got 365 new followers on Instagram during the campaign.

Read the articles and learn more about Ribera del Duero: https://dkcamp.n365group.com/ribera-del-duero/