Ribera del Duero has partnered up with 5 Micro influencers with the purpose of generating general awareness of the Ribera del Duero region. They wanted to profile the wines as food wines, why they collaborated with a mix of wine influencers and food influencers.

The influencers were:

Mads Schytte from Mad og Monopolet
Rasmus Christensen from Winewherever
Frederik Lundberg
Anna Bartel
Camille Maja

They were sent a selection of varied wines from Ribera del Duero which they presented on their different channels. They each gave their suggestions for food that would go well with the wines, emphasising that Ribera del Duero can be enjoyed with many different cuisines.

The collaboration with the influencers were a success and the following number of contents were made: 

3 blogposts
7 posts on Instagram
1 post on Facebook
24 stories on Instagram

This resulted in a total of 457.400 impressions across all contents.