Advertising

The analogy between two very different worlds that share the same values is the main theme of the Ribera del Duero's advertising campaign, which revolves around the concept that ""developing an emotion takes time"".

This is because the work of Ribera del Duero D.O. winegrowers and winemakers, and the restoration workshop of the Thyssen-Bornemisza National Museum ""requires patience, rigour and a deep respect for what you have in front of you"".

It is this shared approach that has given rise to Ribera del Duero's campaign with the Thyssen-Bornemisza National Museum, a collaboration that is embodied in a phrase that defines everything wine and art: ""made to move you"".

Campaign posters